Experimenting to overcome crisis

We often talk about experimentation as the key to growth. That's right, experimentation brings innovation, which in turn leads a business to grow, mature, gain new market share and reach higher audiences. But experimentation is first and foremost the ability to adapt. Ability to adapt in a market that changes at the speed of light. And in the historical moment we are living through, experimentation means first and foremost surviving. Changing one's processes and mindset is the only way to transform oneself, to face the crisis and overcome it by coming out of it improved.